City, Country, DATE – At the 8th London Wine Competition, held in London on March 24 & 25, 2025, Sesfikile Wines won a Silver medal. This medal is considered the ultimate seal of approval in the global wine industry. Sesfikile Wines achieved this distinction by earning high scores in three critical categories: Quality, Value, and Packaging.
The London Wine Competition uniquely aims to recognize and celebrate wines that consumers actually want to buy, whether from a retail store or from a menu at a London restaurant.
What sets the London Wine Competition apart is its comprehensive judging process. It goes beyond blind tasting to determine medal winners. First, judges evaluate the wine’s label, design, and packaging, assigning a portion of the score based on visual appeal, storytelling effectiveness, and how well the brand’s overall presentation aligns with its price point and perceived value for money.
Judging Criteria
Winning a London Wine Competition award requires high scores across all three judging areas. Exceptional quality wines might not be considered winners if the price and packaging don’t resonate with consumers. The competition recognizes wines that excel in both quality and marketability. For example, having a 95-point wine wouldn’t guarantee success if it lacks visual appeal or offers poor value for money. Such a wine might be well-respected within the industry, but struggle to find buyers on shelves or restaurant menus.
Scoring System
Q (Quality Score) + V (Value Score) + P (Package Score) = London Wine Competition Score
Each judging category (Quality, Value, and Package) receives a separate weighted score. These scores are then combined to produce a final score that determines individual awards.
- Package Score: Out of 100
- Quality Score: Out of 100
- Value Score: Out of 100
Who are our Judges?
The London Wine Competition is judged by a panel of leading wine buyers with current commercial buying experience, or wine consultants and experts directly involved in developing new wine brands or purchasing wine for resale. Judges represent a diverse range of channels and disciplines, including multiple retailers, convenience stores, distributors, on-trade groups, casual and fine dining establishments, hospitality, and the travel industry.
“The authority of a London Wine Competition award comes from the power of being judged across quality, value, and appearance, the high caliber of the judges, and the intensely competitive product set. We are thrilled that Sesfikile Wines performed so well,” said Sesfikile Wines. “This Silver medal demonstrates that we are creating the types of wines that restaurants and retailers want to use, and wines that drinkers enjoy choosing and consuming.”
About Sesfikile Wines
Sesfikile Wines is a South African winery producing award-winning wines that celebrate the country’s rich heritage and terroir. For more information, please visit https://sesfikilewines.com/.
About the London Wine Competition
The London Wine Competition is unique in its evaluation of wines based on quality, value, and packaging. The event is organized by Beverage Trade Network, which hosts industry events worldwide. For more information, please visit: www.londonwinecompetition.com